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LAS VEGAS | 16 APR & 17 APR 2025 Las Vegas Convention Center

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Return to Speaker page Max Alexander: Speaking at the E-Commerce, Packaging and Labeling

Max Alexander

Co-Founder & Chief Product Officer - Ditto

Redefining Retail: Embracing Cloud-Optional Architecture for Omnichannel Flexibility

When developing applications for retail—point-of-sale, inventory management, fulfillment—they often gravitate towards the client/server model. This approach, while effective a decade ago, is associated with complex cloud backends and strict internet reliance that have made systems rigid and brittle. Modern omnichannel retail means serving customers everywhere, from any channel, even offline. Our session will explore how a cloud-optional architecture can simplify apps and offer flexibility to meet customers anywhere.

About Max Alexander

Max Alexander is the Co-Founder and Chief Product Officer of Ditto, a developer platform that allows apps to sync data with and even without an internet connection. Max believes that the best apps are the ones that can talk to each other.